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INFLUENCER MARKETING TERMS

 
 

INFLUENCER MARKETING TERMS

  • Marketing Strategies and Concepts

    • Affiliate Marketing: Compensating third parties for generating traffic or leads.

    • Influencer Marketing Campaign: Strategized efforts with influencers to promote specific company goals.

    • Product Seeding: Gifting products to influencers for potential promotion and sales.

    • Amplification: Putting ad spend behind content to extend its reach.

    • Boosting: Amplifying a pre-existing post to a larger audience.

    • Campaign: Marketing program run by a brand or agency.

    • Campaign Brief: Guidelines detailing creative expectations for a campaign.

  • Social Media Mechanics and Tools

    • Algorithm: Set of rules defining user and data behavior on social media.

    • Analytics: Numerical data available for social media posts and accounts.

    • For You Feed (FYF): TikTok's tab displaying videos based on user engagement.

    • Hashtag: Symbol used to identify and search digital content on a specific topic.

    • Whitelisting: Giving brand partners access to an influencer’s account for promotion.

    • Dark Posting: Promoted posts appearing to come from an account but not shown on the profile feed.

  • Advertising and Performance Metrics

    • Average Watch Time: Mean duration of video content viewing.

    • Benchmarks: Hypothetical goals set to gauge campaign performances.

    • Click-Through-Rate (CTR): Percentage of viewers clicking a link compared to total viewers.

    • Cost-Per-Click (CPC): Cost each time someone clicks on a display ad.

    • Cost-Per-Mille (CPM): Price paid for one thousand views on advertising content.

    • Engagement Rate: Metric tracking audience involvement with content.

    • Impressions: Total number of content views on a screen.

    • Reach: Total number of people that have seen a piece of content.

    • Return On Investment (ROI): Evaluating investment performance.

    • Total Watch Time: Sum of all time viewers have spent watching a video content.

    • Views: Number of times content is seen, including multiple views by the same viewer.

  • Influencer and Content Roles

    • Content Creator: Individual creating photo/video content for social media or websites.

    • Influencer: Person impacting potential buyers by promoting items on social media.

    • Brand Ambassador: Person representing and advertising a company.

    • Celebrity Influencer: Public figure known for their profession outside social media.

  • Engagement and Audience Analysis

    • Engagement: Number of interactions a social media post receives.

    • Key Performance Indicators (KPI): Measurable outcomes of an influencer campaign.

    • Sentiment Analysis: Evaluating audience attitude towards a brand, product, or service.

    • Demographics: Data on an audience’s makeup, like location, gender, age, interests.

  • Campaign and Content Management

    • Affinity: Tagger’s metric for discovering look-a-like Brands or Individuals.

    • Brand Awareness: Extent of consumer familiarity with a brand.

    • Call-To-Action (CTA): Phrase encouraging viewers to take a specific action.

    • Deliverables: Assets an influencer agrees to provide for a campaign.

    • Exclusivity: Terms limiting work with competitor brands for a set period.

    • Following: Opting into a social media account’s content.

    • Gifting: Sending free product to an influencer, typically without financial compensation.

    • Idea Pin: Pinterest post type allowing users to share collections of photos, videos, and text.

    • Influencer Generated Content (IGC): Content an influencer creates mentioning a brand.

    • Influencer Tiers: Categories based on the number of followers an influencer has. The tiers are Nano (<10K followers), Micro (10K-50K), Mid-Tier (50K-100K), Macro (100K-1M), and Mega/Celebrity (1M+).

    • Interactions: Metric adding up ways users have engaged with Instagram content.

    • Mention: Mentioning or tagging a profile in content using the @ symbol.

    • Niche: Specified category/categories an influencer addresses in their content.

    • Objectives: Goals for a social media campaign.

    • Organic: Natural performance of content without advertising budget.

    • Outreach: Pitching business content to influential people.

    • Paid Media: External marketing with paid placement like ads.

    • Performance: Actual results of a campaign.

    • Pin: Photo or video post shared on Pinterest.

    • Post: Text, photo, or video content posted online.

    • Profile: Page with information and posts by a specific influencer.

    • Return On Ad Sales (ROAS): Metric measuring success of a digital advertising campaign.

    • Revenue Share: Payment model with a percentage of sales earned by an influencer.

    • Saves: Bookmarking content for future reference.

    • Scope Of Work (SOW): List of deliverables/services expected in a brand partnership.

    • Shares: Sharing any post or ad to friends.

    • Story: Photo/video post living on a profile for 24 hours.

    • Story Highlights: Collection of Story posts living permanently on an Instagram profile.

    • Strategy: Approach to achieve and execute marketing objectives.

    • Usage: Terms for how influencer-created content can be used by a brand.