INFLUENCER MARKETING TERMS
INFLUENCER MARKETING TERMS
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Marketing Strategies and Concepts
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Affiliate Marketing: Compensating third parties for generating traffic or leads.
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Influencer Marketing Campaign: Strategized efforts with influencers to promote specific company goals.
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Product Seeding: Gifting products to influencers for potential promotion and sales.
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Amplification: Putting ad spend behind content to extend its reach.
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Boosting: Amplifying a pre-existing post to a larger audience.
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Campaign: Marketing program run by a brand or agency.
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Campaign Brief: Guidelines detailing creative expectations for a campaign.
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Social Media Mechanics and Tools
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Algorithm: Set of rules defining user and data behavior on social media.
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Analytics: Numerical data available for social media posts and accounts.
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For You Feed (FYF): TikTok's tab displaying videos based on user engagement.
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Hashtag: Symbol used to identify and search digital content on a specific topic.
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Whitelisting: Giving brand partners access to an influencer’s account for promotion.
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Dark Posting: Promoted posts appearing to come from an account but not shown on the profile feed.
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Advertising and Performance Metrics
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Average Watch Time: Mean duration of video content viewing.
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Benchmarks: Hypothetical goals set to gauge campaign performances.
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Click-Through-Rate (CTR): Percentage of viewers clicking a link compared to total viewers.
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Cost-Per-Click (CPC): Cost each time someone clicks on a display ad.
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Cost-Per-Mille (CPM): Price paid for one thousand views on advertising content.
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Engagement Rate: Metric tracking audience involvement with content.
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Impressions: Total number of content views on a screen.
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Reach: Total number of people that have seen a piece of content.
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Return On Investment (ROI): Evaluating investment performance.
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Total Watch Time: Sum of all time viewers have spent watching a video content.
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Views: Number of times content is seen, including multiple views by the same viewer.
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Influencer and Content Roles
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Content Creator: Individual creating photo/video content for social media or websites.
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Influencer: Person impacting potential buyers by promoting items on social media.
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Brand Ambassador: Person representing and advertising a company.
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Celebrity Influencer: Public figure known for their profession outside social media.
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Engagement and Audience Analysis
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Engagement: Number of interactions a social media post receives.
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Key Performance Indicators (KPI): Measurable outcomes of an influencer campaign.
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Sentiment Analysis: Evaluating audience attitude towards a brand, product, or service.
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Demographics: Data on an audience’s makeup, like location, gender, age, interests.
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Campaign and Content Management
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Affinity: Tagger’s metric for discovering look-a-like Brands or Individuals.
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Brand Awareness: Extent of consumer familiarity with a brand.
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Call-To-Action (CTA): Phrase encouraging viewers to take a specific action.
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Deliverables: Assets an influencer agrees to provide for a campaign.
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Exclusivity: Terms limiting work with competitor brands for a set period.
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Following: Opting into a social media account’s content.
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Gifting: Sending free product to an influencer, typically without financial compensation.
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Idea Pin: Pinterest post type allowing users to share collections of photos, videos, and text.
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Influencer Generated Content (IGC): Content an influencer creates mentioning a brand.
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Influencer Tiers: Categories based on the number of followers an influencer has. The tiers are Nano (<10K followers), Micro (10K-50K), Mid-Tier (50K-100K), Macro (100K-1M), and Mega/Celebrity (1M+).
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Interactions: Metric adding up ways users have engaged with Instagram content.
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Mention: Mentioning or tagging a profile in content using the @ symbol.
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Niche: Specified category/categories an influencer addresses in their content.
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Objectives: Goals for a social media campaign.
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Organic: Natural performance of content without advertising budget.
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Outreach: Pitching business content to influential people.
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Paid Media: External marketing with paid placement like ads.
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Performance: Actual results of a campaign.
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Pin: Photo or video post shared on Pinterest.
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Post: Text, photo, or video content posted online.
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Profile: Page with information and posts by a specific influencer.
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Return On Ad Sales (ROAS): Metric measuring success of a digital advertising campaign.
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Revenue Share: Payment model with a percentage of sales earned by an influencer.
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Saves: Bookmarking content for future reference.
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Scope Of Work (SOW): List of deliverables/services expected in a brand partnership.
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Shares: Sharing any post or ad to friends.
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Story: Photo/video post living on a profile for 24 hours.
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Story Highlights: Collection of Story posts living permanently on an Instagram profile.
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Strategy: Approach to achieve and execute marketing objectives.
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Usage: Terms for how influencer-created content can be used by a brand.
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